Media innovator in news journalism, non-profit, higher education, e-commerce & entertainment sectors. Project manage across multiple units including: OTT Programming, UI/UX design, Digital Strategy, Marketing, Sales, Product & Technology, Business Development, Business Operations, and Sales Operations.
"Work with any media production team to execute communications and coordinated review and approval with leadership teams and shareholders. Produced content in six different languages and published over 40 videos a day across a variety of verticals. Produce actionable insights for editorial teams based on data analysis and paid social media insights."
“Can manage the syndication, licensing compliance, and distribution of multimedia. Once deals are in place I ensure content between the firm and partners are delivered on time, specs are met, and that the client is represented properly across all platforms.”
"Editorial and technical content that accompanies videos on platform applications and websites. Ensure that the editorial content is SEO optimized. Pitch and develop story ideas. Work with producers and editors to produce digital video content fit to be shared globally. Blogging to direct traffic to e-commerce sites. A senior social media manager and marketer for political, health, and leisure products."
Ran a remote social media campaign that worked closely with the political campaign’s leadership team to effortlessly integrate social media into existing marketing and public relations platforms on zero budget. Shared content and phrasing with a marketing campaign team to ensure political brand consistency. Shaped the conversation, stayed on message, and conveyed the candidate's mission in a controlled, dynamic, and interactive medium. The campaign came in 2nd for the democratic primary to the Seth Bloom campaign that spent over 200K.
In fall 2017, managed the marketing for Columbia Health that provided a record 8,364 flu shots to faculty, staff, and students. CUMC administered 2,578 flu shots to students and many other faculty, staff, and students received vaccination elsewhere.
Launched linear TV channel through curation, programmatic ad targeting platforms & service for live, through server-side technology. Fully managed service for ad monetization.
Columbia University School of Social Work Field Work Study Contracting Achieved 98% compliance - of 254 agencies with work-study students to complete graduate internship.
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Proficient in several operating systems, inLead the editorial strategy for the Brut. Website and mobile apps. Decided on featured videos and timely playlists on a daily and weekly basis. Created the editorial content that accompanies videos on the app and website. Ensures that the editorial content across the properties is SEO optimized.
Oversaw production of health communication campaigns designed to promote health resources available to students. Includes writing content for the website, e-mails, social media, and other digital channels, working with the graphic design & web team to execute communications.
Ensured that all customers received efficient and effective service when they e-mailed or contacted social media support channels. Kept records to help determine where customer issues originated from and how the system can be improved. Implemented a set of customer service standards, providing the highest level of attention to detail for our ever-changing demographics. Proactively searched online and targeted social media brand mentions to interact with and increase engagement. Worked with a team of copywriters, artists, photographers, and video producers to create content that engages the base and potential new clients.
Worked close with political campaign’s leadership team to implement social media strategies consistent with the messaging, platform, and objectives. Crafted high-impact, engaging posts in the candidate’s voice. Increasing visibility by broadcasting campaign ideas via Twitter, Instagram and Facebook. Tapping into the massive power and outreach of social media to reinforce the vision. Effortlessly integrated social media into existing marketing and public relations platforms. Shared content and phrasing with a marketing campaign team to ensure political brand consistency
The role involved managing student life and event planning for the school's office of student services. That included the major school-wide events, all new student orientations as well as graduation, in addition to planning events for the School of Social Work, Columbia School of Business and Teachers College. Focused on speaker outreach and correspondence, panel coordination, as well as general event planning responsibilities and managing correspondence with panel honorees and speakers; drafted invitations and high-level updates; editing bios and breakout session descriptions, etc.
Managed logistics for 30 AP Higher Ed events. Processed contracts, requisitions , and invoice reimbursements for the ACE Review meeting. Provided monthly statistics and financial analysis to management. Event coordination inclusive of but not limited to vendor relations, defining budgets, reservations, catering, and venue selection.
Provided administrative support to clients, including calendar management, scheduling, and making travel arrangements. Supervised the distribution and management of 400+ Exhibitor and Group room block requests across 17 trade shows, (totaling 38, 500+ room nights within 100+ hotel properties in 13 major cities.) Point-of-contact for 110+ VIP client reservations. Managed program services for events, such as participant accommodations, transportation, and facilitated overall event execution.
Posse Full-Tuition Scholarship; Posse Leadership Award 2004; Posse Career Scholarship Summer 2006