Media innovator in news journalism, non-profit, higher education, e-commerce & entertainment sectors. Project manage across multiple units including: OTT Programming, UI/UX design, Digital Strategy, Marketing, Sales, Product & Technology, Business Development, Business Operations, and Sales Operations.
"Work with any media production team to execute communications and coordinated review and approval with leadership teams and shareholders. Produced content in six different languages and published over 40 videos a day across a variety of verticals. Produce actionable insights for editorial teams based on data analysis and paid social media insights."
“Can manage the syndication, licensing compliance, and distribution of multimedia. Once deals are in place I ensure content between the firm and partners are delivered on time, specs are met, and that the client is represented properly across all platforms.”
"Editorial and technical content that accompanies videos on platform applications and websites. Ensure that the editorial content is SEO optimized. Pitch and develop story ideas. Work with producers and editors to produce digital video content fit to be shared globally. Blogging to direct traffic to e-commerce sites. A senior social media manager and marketer for political, health, and leisure products."
Ran a remote social media campaign that worked closely with the political campaign’s leadership team to effortlessly integrate social media into existing marketing and public relations platforms on zero budget. Shared content and phrasing with a marketing campaign team to ensure political brand consistency. Shaped the conversation, stayed on message, and conveyed the candidate's mission in a controlled, dynamic, and interactive medium. The campaign came in 2nd for the democratic primary to the Seth Bloom campaign that spent over 200K.
In fall 2017, managed the marketing for Columbia Health that provided a record 8,364 flu shots to faculty, staff, and students. CUMC administered 2,578 flu shots to students and many other faculty, staff, and students received vaccination elsewhere.
Launched linear TV channel through curation, programmatic ad targeting platforms & service for live, through server-side technology. Fully managed service for ad monetization.
Columbia University School of Social Work Field Work Study Contracting Achieved 98% compliance - of 254 agencies with work-study students to complete graduate internship.